Jacob Hokanson

Jacob Hokanson

Professional Summary

ICF-credentialed coach and facilitator with deep experience guiding high-performing individuals through behavior change, identity-level alignment, and practical execution. Combines sharp pattern recognition with trauma-informed, neurodiversity-aware coaching to translate complexity into clear decisions, measurable progress, and durable leadership. Brings substantial operational leadership experience, strong container skills, and direct communication that builds trust, accountability, and real-world results.

Professional Experience

Owner

2023 - Present

Hokanson Coaching & Consulting

Operating an ICF-credentialed, neurodiversity-affirming coaching practice providing 1:1 and group coaching for ADHD, AuDHD, and autistic-spectrum individuals, integrating alignment coaching, executive function systems, and identity-based work to produce measurable shifts in career, relationships, and leadership performance.

Key Achievements:

  • Integrating evidence-informed neurodiversity and executive-function coaching tools with a proprietary framework-in-development to guide clients through focused transformational work centered on one core issue per engagement.
  • Facilitating high-impact breakthroughs for clients navigating leadership demands, career transitions, relationship strain, emotional regulation challenges, and purpose alignment, with a bias toward practical application within real-world constraints.
  • Delivering measurable outcomes including reduced workplace stress, improved follow-through and consistency, stronger boundaries, enhanced leadership presence, and successful role or career changes.
  • Creating psychologically safe containers with clear standards, direct communication, and accountability-based leadership, enabling clients to surface and dismantle limiting beliefs and move from unconscious patterning to conscious choice.
  • Providing specialized coaching for neurodivergent clients, normalizing ADHD and autistic-spectrum challenges and strengths while designing friction-reducing systems that make sustainable performance realistic without burnout.
  • Publishing thought leadership through The Reimagined Dispatch newsletter and blog, translating complex inner work into accessible frameworks and language for modern adulthood, leadership, and neurodivergent experience.

Owner

2000 - Present

Web Development & Graphic Design Services

Ongoing focus on technology and digital innovation within the frameworks of various employment and volunteer positions. The website you are viewing this on is one of my most recent projects.

Key Achievements:

  • Full-Stack Web Development & Design: Skilled in building and managing websites from front-end UI/UX through back-end architecture, database integration, and content management.
  • Pioneering AI-Driven Web Solutions – Applying advanced AI models to streamline code production, automate workflows, and deliver resilient, user-focused websites with complete backend management and administrative tools.
  • Systems Integration: Experienced in linking web platforms with analytics, marketing tools, , e-commerce, and third-party services to create fully managed digital ecosystems.
  • Product Design & Deployment: Adept at prototyping, iterating, and launching digital products that combine clean design with robust technical infrastructure.

Board Member, Treasurer, Facilitator, Leader

2012 - Present

Mankind Project of BC

Served for 10 years on the board (8 as Treasurer) for a non-profit men’s wellness organization, contributing to financial oversight and strategic planning for leadership and personal development programs. Regular leadership rolls in flagship experiential weekends since 2012. Planning and execution of multiple next level training events.

Key Achievements:

  • Transitioned and streamlined financial record keeping to a fully digital cloud system.
  • Analyzed and rewrote Chart of Accounts to eliminate redundancy and provide accurate financial reporting
  • Received the Manny-Allenby award for outstanding contribution to the Mankind Project BC Community
  • Key development of MOS (Men of Service - Food production) protocol and culture as MOS King in multiple flagship events with up to 120 participants.
  • Over 5000 volunteer hours donated.

Facilitator & Program Lead

2016 - 2025

YMAW - Young Men's Adventure Weekend

Program volunteer for non-profit young men's wellness organization.

Key Achievements:

  • S1 (Second in command) program lead for 2025 YMAW event
  • Head chef and kitchen lead for multiple events with up to 100 participants.
  • Over 600 volunteer hours donated.

Owner & General Manager

2007 - 2022

The Rock Cod Cafe

Owned and operated a high-volume, 100% sustainable seafood restaurant. Managed all facets of the business including operations, finance, HR, menu development, and community relations.

Key Achievements:

  • Grew annual revenues to $1.5 million.
  • Featured on the Food Network show "You Gotta’ Eat Here" in 2009.
  • Pioneered a 100% sustainable seafood menu in partnership with the Ocean Wise program.
  • Achieved industry-leading staff retention, with 15 staff members employed from 7 to 15 years.
  • Maintained an industry-leading WorkSafeBC risk rating with 1 or less incidents per year through a commitment to employee safety.

Operations & Project Management

2001 - 2006

CIVEO / Horizon North / PTI

Held various progressive management roles, overseeing day-to-day operations of remote turnkey camp and catering services for up to 500 workers in the oil and gas sector.

Key Achievements:

  • Oversaw day-to-day operation and administration of up to 22 remote sites.
  • Developed cost-analysis and grocery ordering systems to reduce waste and improve efficiency, resulting in annual cost savings of over $100,000.
  • Successfully managed one of the first major contracts with Husky Energy, laying groundwork for a multi-million dollar partnership.
  • Key role in strategic planning that led to over $10 million dollars in new investment in the Open Camp division.
  • Developed and implemented the Detail Profile System for Open Camp asset tracking, vastly improving efficiency and accuracy of asset management in the Alberta and BC oilfields.

Education & Certifications

Associate Certified Coach (ACC)

2026

International Coaching Federation (ICF)

Globally recognized professional coaching credential signifying verified coaching experience and demonstrated competency in the ICF Core Competencies and Code of Ethics, including successful completion of the ICF ACC Credentialing Exam.

Leadership Training 3

2026

Mankind Project of Canada

Advanced training in group leadership and facilitation, emphasizing: holding strong containers and agreements, clean communication and direct feedback, conflict navigation and repair, leading through ambiguity, and sustaining psychologically safe spaces while maintaining standards, accountability, and purpose. The training also included multicultural awareness development focused on sexism.

Neuro-Linguistic Programming (NLP) Master Practitioner Certification

2024-2025

INLP Center

Completed a comprehensive, 200-hour NLP Master Practitioner Certification from the iNLP Center. Training included intensive study of communication psychology, behavioral change, and goal-setting strategies. Demonstrated proficiency in advanced NLP frameworks, such as Anchoring, Reframing, the Meta-Model, and the Milton-Model, to facilitate personal development and drive problem-solving. Through extensive practice and peer-to-peer coaching, developed core competency in the INLP universal coaching model, including rapport-building and interpreting verbal and non-verbal cues for enhanced understanding and effective communication.

Neurodiversity Coach Certification

2025

Naturalistico Executive Training

40 hour in-depth professional program focused on affirming, strengths-based coaching for ADHD, autistic, AuDHD and other neurodiverse individuals. The curriculum integrates current neurodiversity research with practical tools for executive function support, sensory and emotional regulation, self-advocacy, and identity-aware communication. Through structured modules and case work, the training develops coaches who can help clients understand their unique brains, reduce shame, and create sustainable, personally aligned strategies for daily life and long-term growth.

ADHD Coaching Certification

2025

Naturalistico Executive Training

Completed a comprehensive ADHD Coach Certification program (11 modules, 13+ hours of training) that integrates neuroscience, executive function coaching, and neurodiversity-affirming practice. Training covered ADHD foundations, executive functioning, age-specific coaching, advanced coaching techniques, ethics and cultural sensitivity, and the intentional use of digital tools and resources to support ADHD clients across the lifespan.

Unpacking Power, Privilege, and Difference

2025

Mankind Project USA

Eight-week intercultural competency program focused on diversity, equity, and inclusion: Multicultural awareness model and shared language for dialogue - Somatic awareness of how “isms” show up in behavior and systems - Applied allyship and advocacy; equity vs equality; intersectionality - Issue modules: classism, racism, sexism, heterosexism, cis-genderism - Daily-use toolkit for constructive conversations and inclusive practice

Leadership Training 2

2017

Mankind Project of Canada

Completed an advanced experiential leadership training focused on the "burdens and blessings" of leadership. Deepened skills in courage, determination, and mission clarity while exploring and transforming personal obstacles to effective leadership. The curriculum addressed dynamics of classism and elitism to promote a more conscious and inclusive leadership style.

Leadership Training 1

2016

Mankind Project of Canada

Completed an intensive 2.5-day training and 7-week follow-up focused on building, maintaining, and supporting high-performing teams. Developed proficiency in creating an emotionally safe and productive "container" for group work, mastering core facilitation processes that foster accountability and clear communication. The training also included multicultural awareness development focused on heterosexism.

Dale Carnegie Training

2003

Dale Carnegie

Completed the Dale Carnegie Course, an intensive training focused on developing high-impact interpersonal and professional skills. Training covered effective communication, public speaking, leadership principles, and human relations, with an emphasis on building self-confidence, managing stress, and resolving conflict constructively. The program involved practical application and public speaking exercises to cultivate a "take-charge" attitude and move beyond comfort zones. Demonstrated capabilities include communicating persuasively, motivating others, and strengthening professional relationships based on trust and respect.

Foundation Studies

1993-1994

Alberta University of the Arts

Completed the foundational studies program at the Alberta University of the Arts, focusing on a broad range of studio and liberal arts courses to build a strong base for further specialization. The curriculum provided a solid grounding in essential technical skills and visual language through hands-on practice in areas such as drawing, 2D and 3D design, and material workshops. The program also incorporated critical and creative studies, fostering an expansion of visual vocabulary and the ability to articulate ideas and engage in research-led exploration. Developed foundational creative, analytical, and communication competencies essential for a career in art and design.

High School Diploma

1992

Cowichan Senior Secondary

Graduated with honours.

Core Competencies

Technical & Soft Skills

Technical Skills

  • Coaching Program Design
  • Behavior Change Frameworks And Interventions
  • ADHD And Neurodiversity-Informed Coaching
  • Executive Function Supports And Habit Systems
  • Facilitation Design And Delivery (1:1 And Groups)
  • Conflict Resolution And Repair Processes
  • Trauma-Informed Coaching Practices
  • Values And Identity-Based Coaching
  • Parts Work Facilitation
  • Narrative Reframing Methods
  • Assessment And Goal-Tracking Systems
  • Workshop And Retreat Facilitation
  • Workshop And Retreat Curriculum Design
  • Digital Content Strategy And Short-Form Video Ideation
  • Final Cut Pro Video Editing
  • Website Building With Hostinger Horizons
  • Supabase Data Modeling And RLS Patterns
  • Admin UI Workflow Design

Management Skills

  • Leadership And Team Development
  • High-Volume Operations Management
  • Staffing And Shift Scheduling
  • Vendor And Supply Chain Management
  • Budget Oversight And Cost Control
  • Process And SOP Development
  • Project And Initiative Ownership
  • Cross-Functional Coordination
  • Change Leadership And Culture Stewardship
  • Standards And Accountability Systems
  • Volunteer Recruitment And Management
  • Site And Event Logistics Planning
  • Risk Management And Contingency Planning
  • Stakeholder Communication

Soft Skills

  • Pattern Recognition
  • Deep Listening
  • Emotional Attunement
  • Psychological Safety Creation
  • Clear And Direct Communication
  • Strong Boundary-Setting
  • Calm Under Pressure
  • High-Integrity Accountability
  • Systems Thinking
  • Strategic Prioritization
  • Rapid Synthesis
  • Adaptability
  • Facilitative Leadership Presence
  • Conflict Navigation
  • Empathy Without Enabling
  • Trust-Building Rapport
  • Discernment And Good Judgment
  • Resilience
  • Initiative
  • Decisiveness
  • Follow-Through And Reliability
  • Mentoring And Teaching
  • Creative Metaphor And Storytelling
  • Cultural Sensitivity And Inclusion-Mindedness

Let’s Work Together

Interested in collaborating or learning more about my professional experience? I’d love to discuss how we can create something amazing together.

Discuss Opportunities